Fryefield & Associates partners with CEOs, leadership teams, and investors to strengthen positioning, modernize marketing capabilities, and accelerate growth. The firm provides fractional CMO leadership and strategic advisory support to founder-led and private equity-backed service businesses—helping organizations translate strategy into execution and measurable business impact.

Many organizations recognize that marketing should be a stronger driver of growth, but lack the clarity, structure, or leadership to get there. Fryefield & Associates helps define strategy, elevate execution, and connect marketing more directly to revenue and enterprise value.

Who We Are

Fryefield & Associates is a strategic advisory and fractional CMO practice that works with founder-led, investor-backed, and growth-oriented service businesses. The firm brings deep operating experience to clarify strategy, strengthen execution, and align marketing more directly with business growth.

What We Do

Fryefield & Associates works with organizations that recognize marketing should be a stronger driver of growth but need clearer direction, more senior leadership, or stronger execution to get there.

Engagements are tailored to each situation and typically include a combination of strategy, execution, and leadership—focused on building scalable marketing capabilities and driving measurable business impact.

Fryefield & Associates provides senior marketing leadership across four key areas:

1. Fractional CMO Leadership: Providing experienced, hands-on marketing leadership without the need for a full-time hire.

• Interim or part-time Chief Marketing Officer support

• Advisor to CEOs, leadership teams, and boards

• Oversight of internal teams and external partners

• Alignment of marketing with business development and growth priorities

2. Growth Strategy & Positioning: Clarifying how the business competes, where it wins, and how it goes to market.

• Market positioning and competitive differentiation

• Value proposition and messaging development

• Go-to-market strategy

• Client segmentation and targeting

• Demand generation strategy

3. Brand, Digital & Demand: Building the external presence and programs that drive visibility, engagement, and growth.

• Website strategy and redesign leadership

• Brand strategy and evolution

• Thought leadership and content strategy

• Digital marketing and campaign planning

• Lead generation and conversion optimization

4. Marketing Organization & Infrastructure: Ensuring the right team, partners, and systems are in place to execute effectively.

• Team structure and role definition

• Hiring and capability development

• Agency and partner selection

• CRM and marketing automation strategy

• Marketing processes, workflows, and reporting

• Business development and marketing alignment

How We Work

We operate as an extension of the leadership team—combining strategic perspective with hands-on execution. Our approach is:

• Senior-led and practical: Grounded in real operating experience

• Flexible and tailored: Aligned to the needs and stage of the business

• Outcome-focused: Centered on growth, performance, and measurable impact

• Collaborative: Working closely with internal teams and external partners

Typical Engagements

Fryefield & Associates supports organizations at different stages of growth, transformation, and transition. Typical engagements include:

• Fractional CMO leadership for companies seeking experienced marketing leadership without a full-time hire

• Growth strategy and positioning development to clarify how the business competes and wins

• Brand and messaging refinement to strengthen differentiation and market presence

• Website and digital transformation initiatives to improve visibility, engagement, and conversion

• Lead generation and demand strategy development to support business development and growth

• Marketing organization and operating model design, including team structure, partners, and processes

• Advisory support for leadership teams and private equity sponsors on growth and value creation initiatives

Selected Experience

Lauren Fryefield has led marketing organizations and advised leadership teams across private equity-backed companies, financial services, experiential learning, and premium service businesses. Her experience spans brand transformation, digital and demand generation, marketing organization design, and growth strategy—partnering closely with CEOs, boards, and investors to drive measurable business impact.

Pathstone Chief Marketing Officer
Built and led a centralized marketing function and firm-wide rebrand for a $170B+ multi-family office. Supported strong multi-year growth and integration of multiple RIAs into a unified national platform, positioning marketing as a key driver of growth.
→View Pathstone Case Study

WorldStrides Chief Marketing Officer
Unified more than 30 acquired brands into a cohesive architecture and led digital transformation and post-COVID repositioning across a complex portfolio.

Envision Experience Chief Marketing Officer
Drove significant growth ahead of sale to WorldStrides, including a 121% EBITDA growth, partnering closely with sponsors and leadership on growth strategy and go-to-market transformation.

About Lauren Fryefield

With more than 30 years of experience across financial services, private wealth, experiential learning, and premium service businesses, she brings a practical, operator-led approach to strengthening positioning, modernizing marketing capabilities, and driving growth. Her work is focused on helping organizations translate strategy into execution and measurable business outcomes.

Let’s Start A Conversation

If you are evaluating how marketing can more effectively support growth and enterprise value, we would welcome the opportunity to connect.