Experience

Lauren Fryefield has led marketing organizations and advised leadership teams across private equity-backed companies, financial services, experiential learning, and premium service businesses. Her experience spans brand transformation, digital and demand generation, marketing organization design, and growth strategy—partnering closely with CEOs, boards, and investors to drive measurable business impact.

Selected impact:

• Built marketing engine supporting strong multi-year growth (Pathstone)

• Delivered 121% EBITDA growth ahead of exit (Envision)

• Unified 30+ brands into a single architecture (WorldStrides)

• Contributed to scaling business to $3B+ revenue (NetJets)

Chief Marketing Officer Experience

Built and led a centralized marketing function and firm-wide rebrand, supporting the firm’s next phase of growth and integration of acquisitions. Elevated digital presence, expanded lead generation, and positioned marketing as a core driver of growth.

Selected Impact:

• Website traffic +90% (2023—2024) across organic, direct, and paid channels

• Leads +311% (2022—2023) and +73% (2023-2024)

• MQLs +155% (2022—2023) and +105% (2023-2024)

• Supported strong multi-year revenue growth (2022-2024) driven by both organic expansion and acquisitions

• Built centralized marketing function across a multi-entity organization

• Led brand transformation and digital modernization

→ View Pathstone Case Study

Unified more than 30 acquired brands into a cohesive brand architecture and led digital transformation and post-COVID repositioning across a complex, PE-backed portfolio.

Selected Impact:

• Unified 30+ brands into a single architecture

• Led digital transformation across the portfolio

• Repositioned business following COVID disruption

• Partnered with leadership and sponsors on growth initiatives

Envision Experience: PE-backed education company

Drove significant growth ahead of exit, partnering closely with sponsors and leadership on growth strategy and go-to-market transformation.

Selected Impact:

• Delivered 121% EBITDA growth ahead of sale to WorldStrides

• Strengthened positioning and go-to-market strategy

• Partnered with sponsors on value creation initiatives

Earlier Marketing Leadership

Senior Vice President, Marketing: Led brand and growth initiatives for one of the world’s leading private aviation companies, focused on high-net-worth and corporate audiences.

Selected Impact:

• Contributed to scaling business to $3B+ revenue

• Increased brand awareness to 90%+ among target audience

• Strengthened positioning in the UHNW segment

• Led brand and growth initiatives in a premium service environment

Held multiple marketing leadership roles across premium products and services, leading initiatives across customer acquisition, engagement, and retention within a complex, global organization.

Led marketing technology and customer engagement initiatives during a period of transformation, supporting modernization of marketing capabilities and a more scalable, digital operating model.

Strategy Foundation

Corporate Decisions, Inc. (Oliver Wyman): Strategy consulting firm focused on growth, market analysis, and competitive positioning

Consultant (Early Career): Worked on growth strategy, market analysis, and competitive positioning engagements across industries. Developed a strong foundation in analytical problem-solving and translating insights into strategic recommendations.

Lauren Fryefield advises CEOs, leadership teams, and private equity sponsors through Fryefield & Associates, supporting growth strategy, marketing transformation, and value creation initiatives.